If you had to describe the design aesthetic of most sinks, the correct word would probably be “dingy.” This is not the case with Celsious. This cheerful, eco-friendly Brooklyn laundry spot features clean whites with yellow and coral accents, a color scheme that’s also Celsious’s signature on their website and social channels.
“We wanted to turn laundry into something that people long for.” Theresa Williams, owner of Celsius Inc. “We knew that having something that would film well and look good on social media would help us gain exposure,” said Corinna Williams, sister and co-owner of Teresa. And they were right — Celsious was probably the only laundry to get coverage from The New York Times, Wall Street Journal, Vogue, Elle, and other high-profile publications.
The Williams sisters are just two of the many millions of entrepreneurs, small business owners and everyday content creators who must stand out and express themselves creatively to grow their brands and audiences. More and more, we stand out today by expressing our unique perspective – through a beautiful social post, a compelling short video, and an eye-catching poster. The average internet user spends about 145 minutes a day dealing with social media. Brands and influencers led by founders connect directly with consumers on social channels. In this environment, new businesses, causes, professions, and passions must find their audiences and engage them in stunning multimedia content. Today’s creative expression is increasingly becoming the key to realizing our full potential.
This means that the ability to be creative must be accessible to everyone. Our mission at Adobe is to enable creativity for everyone. To achieve this goal, we are expanding our range of creative applications.
Introducing Creative Cloud Express
Today, we’re launching Creative Cloud Express, a fast, easy, and perfect web and mobile app for a tattoo artist sharing his latest designs, a clothing designer announcing their latest popup, a student creating an interactive history report, a real estate agent marketing their latest data, or an aspiring musician posting about their upcoming performance. .
Creative Cloud Express builds on decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator and Premiere Pro available with just a few clicks – and no learning curve. Whether your goal is to create a flyer, edit a photo, or produce marketing assets, you don’t have to start from scratch – Creative Cloud Express gives you access to thousands of beautiful templates, millions of images from Adobe Stock, thousands of fonts, and tons of assets that you can customize to tell your story.
The web is quickly becoming a powerful platform for creativity and Creative Cloud Express takes full advantage of enabling the act of expression anywhere, anytime and facilitating easy collaboration.
Creative Cloud Express is an application that only Adobe can develop because it takes some magic from our professional creative technology and makes it accessible to anyone. With Quick Actions, for example, you can remove the background from an image, cut a video, or create an animation-ready GIF with one click. And to keep you super productive, we’ve integrated the ability to convert and export PDF files from Adobe Acrobat.
Creative Cloud Express provides access to millions of images, fonts, templates, graphics, and other assets that give you a head start on any project. Finding what you need is easy with our intuitive smart search. And it’s easy to remix our origins. If you find a drawing you like, you can swap your own image and Creative Cloud Express will automatically apply all filters and effects from the original drawing.
For most people today, creativity is not a solo endeavor. You work with your business partners on a range of projects that all share your brand’s colors, fonts, and logos. With Creative Cloud Libraries, you can share all the elements of your brand with all your teammates – and apply them to your business with just a few clicks.
Adobe recently announced our intent to acquire ContentCal, a platform that makes it easy for anyone to schedule, publish, and manage social media content. We look forward to incorporating these capabilities into Creative Cloud Express soon.
Creative Cloud Express is ideal for people without creative training. But it’s also a great addition to the creative professionals’ toolkit. If you just want to create a social media post, produce a simple flyer, resize an image, or quickly create a thumbnail for your Premiere Pro video, Creative Cloud Express is the quick and easy way. Creative Cloud and Creative Cloud Express are connected through shared libraries, templates, and co-branding, making it easy for creative professionals to share work with people with less formal training.
How to get Creative Cloud Express
Creative Cloud Express is free for anyone to use. It’s available today at express.adobe.com and in the Apple apps, Google Play, and Microsoft Stores. Free users get access to up to a million images and other assets, thousands of templates, and dozens of fonts. You can unlock premium features, including more than 175 million Adobe Stock images, 20,000 fonts, and access to additional apps like Photoshop Express and Premiere Rush for $9.99 per month or $99 per year. Creative Cloud Express is also included in existing $20.99/month Creative Cloud Single App and Creative Cloud All Apps plans.
As excited as we are about the launch of Creative Cloud Express, this is just the beginning of the journey. We know that what creators need is changing fast, so we’re committed to constantly updating Creative Cloud Express with new features, new templates, and new capabilities – it all depends on your feedback. So, as you work with Creative Cloud Express, please tell us what works, what doesn’t, and what you’d like to see in the next release. We look forward to partnering with you to develop this new app that truly brings creativity to everyone.