What is Positive and Negative Space and How to Use It For Designs

Good designers put thought into every detail in their work, especially the use of space. In this article, we’ll explore design theories about the use and importance of space and helpful tips on how to use space in your designs.

What does space mean for design?

Space is the measurement of height, depth, and width at which objects move and exist. But when it comes to design, it’s so much more than that. Space is one of the most important aspects of a design – it can either elevate or completely destroy any configuration.

If you’ve ever seen a design that looks a little off, it could be because using the space made it feel visually imbalanced. Using principles of space in design can be beneficial for balancing multiple colours, shapes, and text. positive and negative space In particular, it can help create a more cohesive design by drawing the viewer’s attention to a specific part of the drawing.

The orange and black sun created with negative space

Space theory in design

Space is an essential element of graphic design. But, there is a difference between simply filling in empty spaces and strategically using canvas space Design principles. In order to get the best use of space in your designs, you first need to understand space theory in design.

Space theory is based on two important principles: balance and mission. Both principles are equally important and depend on each other. However, it is better to look at them separately and consider how they affect the final design.


Good designs depend on balance. In terms of space, balance refers to harmony between positive and negative space. To make attractive designs, you have to find a golden mean when it comes to how much to use each of them. For example, if you are using too much space, it can distract the viewer from your main topic. Likewise, if you use too little of it, your final design may lack the necessary focus.

Don’t be afraid to take risks and create funky designs. Keep in mind that you don’t want to overwhelm people with too many details and don’t miss out on sharing important information with lots of white space.

In order to find the right balance between the two, it is important to explore different types of designs. Since there are no strict rules when it comes to space balance, it ultimately depends largely on your artistic intuition. Find inspiration online ( . file Picsart account Great place to start) and don’t be afraid to make mistakes. The more you practice, the easier it will be to find balance in the design.

Orange and black shapes show the art of positive and negative space


Balance and message are two concepts that go hand in hand in graphic design. Although there are no strict rules for finding balance, understanding the message you want to communicate will help you find the right path.

Utilization positive and negative space It can convey different feelings to viewers. Select the message you want to convey, it will become easier to understand how much positive and negative space You will need to add. For example, minimalist designs with negative space are often used to express soothing and calming feelings (a lot of light you see in spa art). If you want your design to look more lively and lively, consider using a more positive space. Keep in mind that these principles are not static and you can always find smart new ways to use them.

The word FAME is written in blue and black

Negative space vs. Positive

Understanding The basics of positive and negative space Besides how to use it in your designs is a must for every graphic designer. But what do they actually mean? Once you develop a better understanding of these terms, you will notice how easy it is to create great compositions.

Define negative space

So what is negative space? This refers to the areas surrounding your design subject. Most people tend to focus on the themes and details of the piece while completely ignoring the empty (negative) space around them. This is a common mistake for beginners that leaves designs cluttered and messy. Negative space is an important factor that is often overlooked.

Learning to bend into the negative space in your design can dramatically improve your images. One of the main advantages of using negative space is that it can help create optical illusions. If you accurately capture the silhouette of a subject, viewers subconsciously perceive the silhouette as a complex subject even if there are no other details referring to it.

Blue and black graphic design using positive and negative space

Define positive space

What is the positive space? This is the thing that people tend to pay the most attention to. Positive space refers to the area that is the subject of your design. In order for the positive space to express your design intent, you must pay close attention to how you are using the negative space around it.

Your use of negative space affects how you perceive positive space, and vice versa. This spatial relationship is not limited to graphic design; It is also present in photography and art. When done correctly, the viewer does not think about the use of the space, but simply enjoys it.

Examples of positive and negative space logos

Positive and negative space are exceptionally effective tools for logo design. If you have just started Design your own logo Or if you’re looking for inspiration, check out these four ideas to inspire your own logo.


Obey is a popular streetwear brand with a positive and negative creative space logo. If it looks familiar, it may be because you’ve seen other work by the artist behind it. That’s right, contemporary American artist Shepherd Ferry is the founder of the Obey clothing company. The logo design originated from the “Andre the Giant Has a Posse” poster campaign. The positive space here is the solid black shapes that are tactically placed to create a face.


Does this logo sound familiar? The WWF logo conveys the purpose of the company through its extensive use of positive and negative space. The panda logo originated in 1958 and it depicts an endangered species through cleverly placed black and white shapes.

The logo is very simple and does not focus on capturing all the intricate details of the panda. Instead, the artist chose to highlight the most recognizable areas with black and use the white space around it to create the illusion of a complete picture.

Coca-Cola: Let’s eat together

In the Let’s Eat Together campaign, Coca Cola relies on a delicate balance of space to create the optical illusion of a bottle among silverware. If you look closely enough, you’ll realize that there’s actually no bottle there, just some well-placed positive and negative spaces.

The positive space in this case is the silverware and the Coca Cola logo. It’s a good example of how to do it Positive space art Complex ideas can be communicated through simple design.


FedEx has one of the smartest companies Negative Space Logos in the industry. You might not have noticed the clever hidden message inside the logo at first sight, but once you see it, you won’t be able to forget it.

If you look closely between the logo letters, you will notice an arrow shape created through the great use of negative space. The presence of the arrow in the logo is reflected in the general message of the brand. The arrow indicates the fast and safe delivery of parcels from point A to B.

Tips for the art of negative and positive space

While learning space theory in design is very important, the best way to learn how to use space is through practice. You need to apply everything you have learned so far positive and negative space to a canvas to better understand these concepts. To make this process easier, we’ve developed a step-by-step guide on how to get started!

Select your message

The first step in this process is perhaps the most essential. You cannot create a good design without having a clear message in mind. Remember that space theory in design depends on balance and knowledge of your message. Take some time to define exactly what your design is.

Choose a color palette

Negative space is often referred to as white space, and it is not necessarily white per se. It all depends on yOur color palette. Generally, Designs with positive and negative space It tends to benefit from two or three colors. Any more and you could feel cluttered or unfocused. As you can see from the examples above, don’t be afraid to play with unique color combinations.

Draw a blue checkered smile face and back

Combine items

While your design should be simple, don’t be afraid to add thoughtful elements or textures to it. Consider how Text design and layout theories Affect your use of positive and negative space.

Don’t be afraid to take risks

Sometimes you need to push the boundaries of design theory to create unique designs. As long as you know the basics, you can take risks while designing. Whether you have a funky color palette or a space placement, as long as you keep the message and balance your design, you’ll get great results.

Negative Space Eye Design Orangy And Black

Share your art

Share your positive and negative space Create online with the Picsart community or other creative networks. This will help you better understand your strengths and weaknesses as a designer and become more confident in your art.

How to create the art of negative and positive space

Ready to start designing with a positive and negative space? Here’s how to do it in the Picsart web editor:

step 1) Open the Picsart web editor and click new project.

How to start a design on picsart

step 2) Click Planning in the left panel editor Toolbar and choose the right size for your panels.

How to change the size of the design canvas in picsart

Step 3) Click elements In the editor and choose a shape.

How to add shapes to a design in picsart web

step 4) Change the color of the shape using the color dropper in the top panel. Here we went with a darker blue shade.

change shape color in picsart . web

step 5) Here’s where things are fun. Click Duplicate in the top toolbar. Duplicate shapes in a fun geometric pattern, and arrange layers and colors as needed to create the right spatial balance. When you’re done editing, tap issue to download and save.

repeat shapes in picsart

Perhaps you prefer to modify the application? If so, here’s how to create a positive and negative space design in the Picsart app:

step 1) Open the Picsart app and tap the plus sign (+) button at the bottom to start a new edit. Scroll down and select colorful wallpapers And select the background color of your choice.

step 2) tap on attached And find a silhouette or poster that works well against a blank background.

How to start designing in picsart app

Step 3) Progressing your poster. Click Next and then Memorizes Your editing on your mobile device and/or Mail For the Picsart community.

Add sticker to edit picsart

Create culture quickly

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